Title
Brand
Role
Overview
A Gen Z-targetted brand film to highlight a key Reason to Believe for that audience.
I wrote, directed, and DPed this spec brand film in order to showcase my ability to create narrative from a strategy-driven POV. Additionally I took this opportunity to experiment with integration of AI-generated video and ideal workflows for consistency and quality. The portions of the film pertaining to the previous owner of the vintage camera, were planned, storyboarded, and eventually generated in AI platforms based on rigorous testing and experimentation.