Having been the agency-side Creative Director for Alienware (gaming computers) for several years, I was over the moon to take on the Entertainment and Culture verticals at FB, of which Facebook Gaming was a part. I led brand, consumer marketing and b2b initiatives, managing internal and external teams internationally. This featured work was part of a major messaging and branding initiative to build equity in one of Facebook's biggest drivers of DAU, Facebook Gaming. "World of Play" was a big strategic positioning effort that pulled in many stakeholders and XFN inputs company-wide in order to arrive on something that landed the right value message and laddered into the existing brand messaging architecture that offered "More Together." This seemingly simple execution of creative and messaging underscores my experience and ability to work within highly matrixed organizations in order to work collaboratively and get work done across multiple team stakeholders and goals.